{"product_id":"violet-silk-toning-serum-100ml","title":"Hair | Violet Silk Toning Serum","description":"\u003cp\u003e\u003cstrong\u003eColour fading? Silver strands coming through? Yellow warmth stealing the shine?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHair doesn’t always stay the same. Whether you’re growing out salon colour, embracing naturally greying hair, or noticing a change in your hair colour after medical treatment, the in-between stage can feel a little unpredictable.\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eViolet Silk\u003c\/strong\u003e — a lightweight, violet-pigmented \u003cstrong\u003erinse-off toning serum\u003c\/strong\u003e for the days your lighter lengths, highlights or silver strands start looking more yellow than you’d like.\u003c\/p\u003e\n\u003cp\u003eDesigned as a targeted in-shower step rather than another heavy purple conditioner, Violet Silk helps soften the \u003cem\u003eappearance\u003c\/em\u003e of unwanted yellow tones while conditioning ingredients support a smoother, softer-feeling finish.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA refresh for the in-between stage:\u003c\/strong\u003e Ideal when coloured lengths are fading, highlights are growing out and natural silver or white strands are emerging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps counter yellow warmth:\u003c\/strong\u003e Violet pigment visually balances yellow tones in suitably light hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight conditioning:\u003c\/strong\u003e Polyquaternium-7 and panthenol help with slip and manageability, without relying on a rich cream base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein-powered finishing touch:\u003c\/strong\u003e Hydrolyzed oat and silk proteins provide film-forming conditioning care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple shower routine:\u003c\/strong\u003e Use as a rinse-off toning step, then follow with your regular conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo added fragrance:\u003c\/strong\u003e No added perfume in the formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eBlonde, bleached, highlighted, naturally greying, white and silver hair with visible yellow warmth — particularly during a colour-growing-out or grey-blending transition. Hair colour changes after treatment can be part of that journey too; this is a cosmetic colour-refresh product, not a treatment for medical hair or scalp changes.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a small amount to wet hair, focusing on lighter or yellow-toned sections. Distribute evenly, rinse thoroughly and follow with conditioner. Test on a discreet strand first to assess colour pickup. Follow the contact-time directions on the finished product label.\u003c\/p\u003e\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cp\u003eViolet pigment works on \u003cstrong\u003eyellow\u003c\/strong\u003e tones, not strong orange or copper shades; it does not reverse greying or permanently colour hair. Results depend on shade, porosity, prior colouring and contact time. Very pale or porous strands may pick up violet. Avoid use on an irritated or broken scalp. If your scalp is affected by chemotherapy, radiation or other treatment, check with your treating team before using toning products. For hair only; avoid the eyes, eyebrows and eyelashes. May stain fabrics or porous surfaces. Stop use if irritation occurs.\u003c\/p\u003e\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eAqua, Propanediol, Glycerin, Polyquaternium-7, Hydrolyzed Oat Protein, Panthenol, Phenoxyethanol, Hydroxyethylcellulose, CI 60730, Hydrolyzed Silk, Sodium Phytate, Xanthan Gum, Ethylhexylglycerin, Citric Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 mL   |   \u003cstrong\u003ePrice:\u003c\/strong\u003e $23.99 NZD   |   \u003cstrong\u003eMade in New Zealand by Tonic \u0026amp; Thyme.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tonic \u0026 Thyme","offers":[{"title":"100 mL","offer_id":67769152143676,"sku":"TT-HAIR-VS-050G-1","price":23.99,"currency_code":"NZD","in_stock":true},{"title":"50 mL","offer_id":67769152176444,"sku":"TT-HAIR-VS-050G-2","price":15.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/1775\/2892\/files\/rn-image_picker_lib_temp_bc2d3240-8d00-4e50-bc84-985a649fe413.png?v=1792293170","url":"https:\/\/www.tonicandthyme.co.nz\/products\/violet-silk-toning-serum-100ml","provider":"Tonic \u0026 Thyme","version":"1.0","type":"link"}